So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
During my collegiate athletic career and after graduating, I was managing my own Promotional Marketing & Model Staffing Company, Promotionality.com. I I owned and created this brand, logo, website, social media and company from nothing and had over 40 girls that I staffed, booked and modeled for all different types of marketing & events.
Over time, as I spiritually evolved and also got myself into a failing relationship, I knew that I was no longer passionate about Promotionality. I ended up selling the company right before we decided to create Chasin’ Unicorns, while I started taking freelance clients for marketing, graphics, and website design samanthastrom.com.
After I graduated college, I developed well-rounded marketing experience, from interning at the OC register to marketing in the restaurant industry for well-known establishments in Beverly Hills and some full-time positions. Back then if I would ever start a lifestyle blog, I would have laughed because it was so not like me. But a few months later Chasin’ Unicorns was born.
What started out as what was only supposed to be a fun blog, quickly turned into a full lifestyle brand once we launched our very first product (by accident), of natural organic bath bombs with crystals in the center! We have an amazing following or customers and supporters who love the type of content we put out.
Because of them, we have been able to grow quite quickly, and with the launch of our most recent monthly crystal subscription boxes, we have become one of the very first Crystal Infused Lifestyle brands on the market!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No one tells you when you work for yourself your hours are 24 hours a day. I had to learn many things on my own (as most entrepreneurs do) and there was definitely some struggles along the way. As fun as it is making your own products, running your own business and not having to work for someone else, it can be quite draining and stressful at times.
The most challenging struggle on the way was buying out my ex-business partner. She started Chasin’ Unicorns with me and decided after 1.5 years in (just in the midst of us truly growing and doubling our income) she just was not interested in the work anymore. She quit within a day and demanded that I pay her cash up front for what her company shares were worth. We both had to get lawyers and attorneys involved, which became a little stressful.
The struggle of forming proper contracts, coming up with the money she was demanding (that the company did not have) and running the business entirely alone during this entire process. We went from business partners and friends to awkward “clients.” It was a struggle but a blessing in disguise as well.
I am super thankful for the way everything turned out and I am internally grateful for the role that she played as well. I now get to work side by side with my sister and people who share the same goals and values about what Chasin’ Unicorns truly is all about. Which is educating and spreading love and light and through out ones personal journey and growth. My biggest take away, and advice to anyone starting their own business is to be very very careful and picky who you work with and take on as a business partner.
Also, be SURE to sign contracts from the very very get-go. Regardless of how big or small you might be. Had we not made and both signed a business partner agreement from the start (when we weren’t even making any money) things could have been a lot worse and messy when she decided to leave the company. That contract literally saved my ass!
Alright – so let’s talk business. Tell us about Chasin’ Unicorns – what should we know?
Chasin’ Unicorns is run by two California sisters, loving all that life has to offer. While we both rock a combination of wild child and calm & collected, with a laid-back, easy style, we each have our own unique take that we are eager to share.
Our goal is to educate, spread light, love, and awareness. Share our passion and findings for spiritual growth, as we raise our vibrations and progress through this journey we call life. To promote self-love, self-healing, unity, and wellness with all natural, healing, chemical and toxic-free products.
All our products are handmade and CREATED WITH: Natural ingredients, plant-based food-grade oils, steam distilled therapeutic-grade essential oils, GMO-free, recyclable and reusable packaging, many certified organic ingredients. CREATED WITHOUT: Synthetic ingredients, parabens, sodium lauryl sulfate, phthalates, chemicals, fillers, animal testing, mineral oils, petroleum.
The unicorn is a universally beautiful and mystical creature that is untamed. With this general idea, we created Chasin’ Unicorns, a lifestyle brand dedicated to the search for things of beauty and awe, with a hint of a wild side. Here you will find the best products to help take care of your mind, body, and spirit.
Not only do we make amazing products, we are the very first company to place a crystal inside of a bath bomb and skin care products. Our trademarked signature crystal healing bath bombs are one of our best sellers. Also, every single product we make comes with a crystal inside or is crystal infused. We also just launched the first collection to our crystal infused clothing line, which is designed by myself. Which we hand crush our crystals into powder and them embedded them into the ink of all our clothes, while ensuring longevity, wear and wash. First of its kind.
We are known for our organic essential oils in our custom 30ml crystal skull bottles, our organic perfumes, body care and our monthly crystal soul love subscription box. Outside of that, we have an amazing boutique section of one of a kind items, CBD products (our own line in the works) and a blog that gets 10k visitors a month. I also provide intuitive tarot card readings and spiritual guidance sessions for our followers and clients.
I am most proud of all that we have accomplished and the lives that we have touched and influenced by being 100% authentic and real with our followers. Never once have we not posted something, or shared something because we were scared people wouldn’t like it or approve. I think this alone is what sets us apart from others.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My old business partner Johanna definitely deserves credit, she helped start this company from the ground up, and without her knowledge, we wouldn’t be where we are at today. I have had many mentors in whom I have learned from deeply that have changed my life forever.
One is named Cinnamon, and she is an energetic healer in Santa Monica who has helped me on my spiritual journey and uncovering my blockages. My business partner now, my sister, Stephanie Strom, is amazing and the perfect and ying to my yang. My amazing grandfather who loaned me money upfront and for believing in me.
And of course, my family and my group of girlfriends who are my sisters, for supporting in me and loving us unconditionally. It means the world is seeing them all wearing our clothes or loving our and using our products. We also have some pretty amazing interns that kick ass!!
I would also like to credit @OrganicOlivia we aren’t friends, but we have supported each other and our products in the past, and she was a HUGE inspiration and role model for me and my lifestyle.
- Monthly Self Love Subscription Box $33/ month
- Signature Crystal Healing Bath Bombs $11
- Best Selling Crystal Infused Body Butter Polish $27
- Signature Logo Sterling Silver Necklace $35
- Crystal Infused Classic Tee $25
- Limited Edition Unicorn Blood Bath & Body Oil $35
- Crystal Chakra Set $14
- Filthy Mouth Oil Pulling $12
- Selenite Cleansing & Charging Slab $65
- Website: chasinunicorns.com
- Phone: 7143329836
- Email: [email protected]
- Instagram: https://www.instagram.com/chasinunicorns/
- Facebook: https://www.facebook.com/chasinunicorns
- Twitter: https://www.pinterest.com/chasinunicorns/
- Yelp: https://www.youtube.com/channel/UCvEBrEhKKyeBvC-Mm0WKcTg
- Other: https://www.youtube.com/watch?v=Z1c0zr5qe_o