About
Richa Patel
I wanted to personally share a little about how I got here, and why Chasin’ Unicorns means so much to me.
Self-care started at home.
I grew up in India, in a family where natural remedies and everyday wellness were simply part of life.
My family had a background in farming, so I learned early to value what comes from the earth and to pay attention to what we put into and onto our bodies.
My mom rarely bought a face mask, scrub, or hair treatment. She made them at home from ingredients in our kitchen and remedies passed down through generations.
“No one called it clean beauty. It was simply how we lived.”
From a busy life to a meaningful ritual.
I grew up around Ayurveda and yoga — the belief that the body, mind, and way we live are connected. But as I grew up and moved to America, life became faster.
Today I’m 30, I live in Massachusetts, and I run multiple businesses. I became very good at taking care of work and responsibilities, but not always myself.
I knew self-care mattered. I just wasn’t always practicing it.
I wanted more than just clean ingredients.
I had tried plenty of products that called themselves natural, but something was always missing.
I wanted self-care to feel beautiful, sensory, and worth slowing down for.
That was when I discovered Chasin’ Unicorns. The scents drew me in. The textures felt rich and indulgent. But what stayed with me most was how the whole ritual made me feel.
I loved it enough to recommend it to friends and family. It was the kind of self-care I actually wanted to come back to.
I didn't see a beauty company. I saw a feeling I understood.
When the opportunity came, I saw a bridge between the natural care I grew up around in India and the busy, modern life I live now.
Not random products. One complete ritual.
I want every Ritual Box to have a purpose behind it — a reason those products belong together, a reason the ritual matters right now, and a simple way to make self-care part of real life.
Purpose
Why this ritual?
Routine
How do the products work together?
Moment
How should you feel?
I don’t want to tell you to become someone new.
I want Chasin’ Unicorns to remind you to take care of the person you already are.
You deserve to make time for yourself too.